What can you expect from your marketing efforts during this time period? Let’s take a look.
1. Get Ahead Of Competitors
Anything you do now that your competitors are not doing is putting you ahead. Think of it like a race. Even if you’re running slow, you’re still lapping everyone who’s sitting on the couch!
2. Learn More About Your Target Audience
It’s always beneficial to learn more about your customer base. What are their pain points? Their buying behaviors? What motivates them to purchase? The more you understand about them outside of their demographics, the more strategic you can be in creating content that converts them into customers. Your research can equip you with the ability to create content that addresses their specific needs. You can position your product or service as a solution to your audience’s specific problems. Taking this time to learn more about your customer base will allow you to be strategic in the language and imagery you use in your content moving forward.
3. Build Relationships With Potential Consumers
Whether you’re a B2B company that needs to nurture leads or a B2C company that needs to “warm up” potential customers, every business can benefit from guiding potential customers through the sales funnel. Why let this time go to waste? Use this time wisely to build real relationships with your potential customers and convert them into a paying customer.
4. Capitalize On Customers Ready To Purchase Now
So many businesses are temporarily closing down for COVID-19, narrowing down the public’s options of where they can turn to for goods and services. If you’re open for business, let people know! Continuing to market your business through the Coronavirus can be as simple as letting customers in need know that you’re here, you’re open and you can provide your product or service like usual.