One question that we often get asked at LYFE Marketing is – what is a blog website? Though blogging began as a sort of digital journal, allowing individuals to write about their lives and experiences, it soon also became a marketing tool for businesses to connect with their target audiences.
Today, small businesses that blog get 126% more lead growth than those without a blog. That’s because blogs are a great way to add value for your leads and customers through educational and engaging content that addresses their greatest needs and challenges. Not to mention, businesses are able to show a little personality in their blog content, which can help them establish and reinforce their brand persona.
Below, we’ll answer the question, what is a blog website and explain how blogging can help your business reach and connect with your ideal audience. We’ll also give you the information you need to get started creating a business blog of your own.
What is a Blog Website?
So, what is a blog website? And how does it differ from your company’s main website?
A blog website is a site that is updated with new information on an ongoing basis. It normally consists of a collection of posts. Posts may be short, informal, controversial, or more professional.
There are a couple of things that set a blog apart from a traditional website. The first is that blogs are updated on a consistent basis. Whether a brand updates their blog daily, weekly, or monthly, they will be putting new content up on the blog on a regular basis for readers to engage with. With a traditional site, you may still find yourself updating content from time to time, but, for the most part, the content remains the same for longer periods of time.
The other main difference between a blog and a traditional website is that blog content encourages engagement. While a traditional website page provides information for the visitor and encourages them to take a specific action, blog content provides the option for readers to comment and ask questions on individual posts. That means that visitors are engaging with your blog posts in a different way than they are your main site pages.