Why Every Business Needs to Blog

Now that you know the answer to the question – what is a blog website – it’s time to talk about how a blog can help you grow your business. One of the greatest benefits of blogging is that it helps you connect and build relationships with leads and customers. Your blog is a great place to provide content that adds value for readers and helps them better understand how to solve their greatest challenges. By consistently publishing engaging and thoughtful content on your blog, you are working to show leads and customers that your brand has something to offer.

Also through your blog, you can develop your own community. Imagine getting comments through your blog post comment section from your audience then exchanging thoughts and ideas with them. If you encourage an active comments area in your blog, you will create a community of people who are obviously into your brand.

Blogging is also a great way to help set your business apart from competitors that offer similar products or services. In your blog content, you are able to show a little personality while also demonstrating your experience in the industry. This can be the deciding factor for a consumer who is on the fence about whether to buy from your company or one of your competitors. You can use blog content to show consumers how your company is different and what new value you are ready to provide.

Another added benefit of blogging is that it helps improve your search engine optimization. Any time that you add keyword-focused content to your site, you are working to build authority and improve your chances of being found on the search engines. Not to mention, quality blog content helps improve your inbound links, which contributes to your search ranking. In fact, Social Media Today reports that companies who blog get 97% more links to their site than those who don’t. And another interesting number to note is that there is 126% increased lead growth for small businesses that have blogs.

Blog content doesn’t just drive traffic to your site immediately after it has been posted. Search engine users can continue to find your blogs in search engine results long after the content has been published. Some evergreen blog content can compound, meaning that it helps increase organic search traffic over a longer period of time. Compounding blog content can provide immense value for small businesses that rely on organic search to grow their business.

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