Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in a custom website instead.
Yes, a website can be an investment. But you need to look at it as just that – an investment, and not an up-front cost. A good website can increase online conversions and generate more leads for your business, and with more people using the Internet to do their shopping and research, a good website is integral to your entire marketing and business strategy. However, with more Internet use comes more website selection, and for this reason it’s important to invest in a custom website for your business.
An Unbeatable First Impression
Since your website is your brand’s online home, and the majority of people will search online for you before they visit you in person or contact you, it’s important to make sure you make a good first impression. According to HubSpot, 90% of online users will leave a website if it has a bad or weak design. Once those users leave your website, the chances of them coming back are slim to none.
A custom website is a guaranteed way to make a first impression. You’ll be able to incorporate stunning, eye-catching visuals and pair them with a fully functional, easy-to-use website that will blow your audience away. With a template or generic build, you’re limited in what you can do that will enhance the visual experience.
Expressing Individuality in a Cluttered Online Space
Your brand should stand out from your competitors, so you want your website to do the same. Sure, you can save money by using a premade template from websites like Squarespace, but you’ll be using the same template thousands of other websites are using. There is no originality and a creative edge that makes people remember your site out of the millions of others on the Internet. If people don’t remember you, they’re probably not going to end up choosing you when they need to purchase your product or service.
A custom website incorporates elements that are unique and original to your brand, and conveys them in every aspect of the design and build. From the colors to the fonts, layouts, and visuals, everything will be coherent. Additionally, a web designer creating your website for you will consider the specific elements that your business needs available and can even build on those to make them more tailored to your branding style. For example, restaurants need options for online reservations and menus, while eCommerce sites need good shopping carts and easy browsing access.